Moskel Consulting & Marketing

Direct Response Copywriting Solutions.

3 Easy Steps to Double Your Productivity


Moskel 2x productivity formulaI was reviewing my “old” goals and came across something that you might like.

It’s a 3-part list that you can use right now to improve clarity in your life, and accelerate speed toward your 12-month goals.

Check it out, here’s the formula:

1. Write down the 10 biggest goals you have.

2. Answer the question: “which of these 10 goals would have the biggest impact in your life if you achieved just one of them in the next 24 hours?”

3. Write 20 ways to get there, fast.

(This was really hard for me to do, last time I did it, 6 months ago.)

But here’s what came out:

My biggest impact goal was to become a “World-Class Copywriter.” (#2)

I then wrote a list of “to-do’s” for this: (#3)

1. read everything under the sun about copywriting
2. do as many jobs as possible
3. look for new opportunities
4. listen to podcasts, on my topic at every opportunity
5. work 100 hours every week
6. writing exercises in addition to work
7. teach copywriting
8. seek a variety of jobs to broaden horizons
9. buy training
10. stretch yourself, get uncomfortable with “strange” work
11. write all the time
12. meet other copywriters
13. study & emulate the best
14. review and read this goal every day
15. fail fast

I didn’t get 20, but these have kept me busy. And you can apply this list to whatever you’re doing, too.

As I said, this experiment began 6 months ago. Since then, I’ve tripled my income and my skill has improved dramatically.

I’m writing more all the time, getting faster and I have more repeat business than I knew was possible.

With that blessing, it gets harder to get out of my comfort zone, where more growth is. This is why it’s important to re-read these goals each day, to remind myself of what’s necessary to become truly World Class.

To your success,


PS: Is there anything you would recommend I add to this list to make myself into a World Class copywriter? Any deletions? Let me know what you think in the comments below. Thanks!

One Reply

  1. Bob

    How about “really use, come to like and appreciate the product you are writing about”?

    Use the competitor’s product to appreciate the finer points of your’s.

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