Moskel Consulting & Marketing

Direct Response Copywriting Solutions.

IBM’s Supercomputer, Mr. Watson: Sniped by His Own Advertising!

Facebooktwittergoogle_plusredditlinkedinmail

I just saw the latest round of IBM commercials during  the 2017 Augusta Master’s Golf tournament. Every TV break seemed to feature heavy play by this little box that’s called Watson. Watson is pretty cool. For instance, he knows more famous people than I do. People like my pastor‘s favorite singer, Bob Dylan… I get it. He’s brilliant. […]

INFLUENCERS: How You Can Cash IN on the Upcoming Social Media Payday

Facebooktwittergoogle_plusredditlinkedinmail

Mark Twain, the great author of novels I grew up with had a quote about investing: “Buy real estate, they’re not making it anymore.” Well, we can forgive him because in the late 1800s Social Media platforms hadn’t yet been conceived. However, now in 2017… a new “real estate” is shooting up and if you’re […]

When Things are Great, NEVER do This…

Facebooktwittergoogle_plusredditlinkedinmail

A real-life conflict from the world of copywriting below. First, allow me to set the stage… One of the most spectacular things about being a copywriter is the ability to create money with words. (And doubly so, if you’re a business person who’s got one of us churning out cash for you!) As a practitioner […]

How to Find Your Biggest Champion

Facebooktwittergoogle_plusredditlinkedinmail

              What’s the nicest thing anyone has ever said to you? (Hold that thought, while you read this. We will come back to that question in a moment.)   What’s the first thing you said to yourself this morning? Did you groan because you didn’t want to get up? […]

2015’s Biggest Client Mistake: Avoid this at All Costs…

Facebooktwittergoogle_plusredditlinkedinmail

True (sad) story: Last year I secured my “biggest” client to date. Higher than I’d previously climbed, in the realm of superstars.. I was rather smitten to be on this team, and overjoyed at the potential I saw flowing from this achievement. Yes, I saw big money. And I also saw prestige, accolades and other […]

Protected: FUNNEL: Six Figure Case Study for Healthcare Industry Giant

Facebooktwittergoogle_plusredditlinkedinmail

There is no excerpt because this is a protected post.

Expert Email Marketing: 4 Tips to Bigger Profits Now

Facebooktwittergoogle_plusredditlinkedinmail

If you’re a business owner and want to experience exponential profit growth, this article will reveal four of the simplest ways you can increase the profit in your business today. As you’ve surely heard many times, having 4 to 7 “touches” or contacts with your best prospects is the sweet spot, where the sales begin to […]

How to Get Rich: The $100,000 Secret I Found in a Dirty Parking Lot

Facebooktwittergoogle_plusredditlinkedinmail

In this post, I reveal one of the simple yet powerful shifts you can make right now to completely alter your financial life. And get this: 9 of 10 readers WON’T try it–but if you do, or have done, let me know your results in the comments below. Here’s the exact story:  A long time […]

Dollar Shave Club Disillusionment (a Review…)

Facebooktwittergoogle_plusredditlinkedinmail

I love great advertising. And I shave my face. So when I saw Michael Dubin say, “our blades are f**king great,” and lay out the thinking behind his mail-order razor company, I jumped on board. What follows are the results of my decision to give the Dollar Shave Club a try, last October. I mean, who […]

When You Must Say “YES!”

Facebooktwittergoogle_plusredditlinkedinmail

Recently I wrote my private email list about why it’s great to say NO to the wrong things. And it’s also true, I will almost invariably encourage you to NOT do things that your heart isn’t fully into, or that doesn’t light up your fire. But… There is a very powerful exception to the “NO” rule. […]