Moskel Consulting & Marketing

Direct Response Copywriting Solutions.

What to Do When Someone Starts Name-dropping?

Facebooktwittergoogle_plusredditlinkedinmail

Just got a spammy email from Scott Haines…

In his affiliate endorsement message, he says:

“…these guys worked with Gary Halbert…and they also happen to be killer marketers.”

Really?

Is there any way you could just let me be the judge of that?

Then I remembered, Haines is the guy who’s made much MUCH of his own relationship with the dead guy, and admittedly good marketer, Halbert.

I know, I do need to develop this side of myself–the self-promotional side–especially since I know, for instance THE Roy Furr, for instance, but the way Haines tirelessly does this reminds me of the annoying habit of a few people I know, who (without fail) do this:

“Hi, how ya doing?”

“Great, Jesse, good to see you…”

“So, how’s the new house?”

“Oh, it’s amazing how God is opening me up to meeting new people in my neighborhood…blah blah blah”

It seems to me, the people I know who are (air-quotes) “religious” are constantly name-dropping GOD, while the people whose lives are truly in alignment, don’t need to.

Watch for this! (And watch out!)

Here’s what I mean:

I had my bishop for dinner in my home 2 of the last 4 nights this past week; and while his life reflects what I’m pretty sure God would be fairly pleased of, not once did he have to explicitly come out and say “God is making me do X, or God this, God that…”

It’s the one thing my “anonymous” friends get right.

In “AA” and other addiction-treatment programs, they preach (haha) this awesome principle:

Attraction, not promotion.

In other words, they refrain from running around telling everyone they’re members of AA. When others see their good lives, good deeds and are naturally attracted to them, if the time is right, they believe, outsiders will ask:

“how do you do it?”

Then, and only then, it’s time for proselytizing…

Never before.

That’s annoying.

It doesn’t work, anyway.

And in my humble opinion, the promotion turns people off and closes doors that might’ve eventually been walked through…

I realize this post may read like the result of a bet to include such random folks as Scott Haines and Gary Halbert, my bishop, Roy Furr and God, but I’ll leave you with this:

Name dropping is good. Until it’s bad.

(Then it’s really bad.)

What say you?

Leave me your thoughts, in the comments below. Click submit, and your words will live everlasting life, here on my blog.

​Happy Monday.

-Jesse Moskel​

PS:

Oh, and there’s a pretty poignant marketing message in here, somewhere. See the image below if you need help on this:

2 Replies

  1. Stan

    While I am totally with you on your peeved reaction to gratuitous name-dropping, the all-important test results unfortunately confirm it’s effective for increasing conversions in e-mails:

    http://priceonomics.com/is-gratuitous-name-dropping-an-effective-strategy/

    1. No question about it, Stan–that’s a good article, so thanks. My peevishness doesn’t relate to my desire to make money, thankfully.

Leave a Reply